Brand New World: Brand Management

General description

Are you ready to build and manage a brand from scratch?

Would you like to have an amazing week experiencing a great course in a fantastic city?

If yes, Istanbul Bogazici is preparing the BEST course about Brand Management for you.

Many young people today have numerous noteworthy entrepreneurial ideas. In their careers, they want to establish their brands based on these ideas and leave a mark in the business world. Undoubtedly, brand management skills are the key to achieving this goal on the path they are pursuing.

This course will explain how a brand is established and managed. It will cover various skills in brand creation and management, such as strategy, marketing, design, and advertising. Additionally, through interactive activities, you will have the chance to directly experience what it takes to implement these skills.

Especially considering that we will be spending all of our days in the wonderland of Istanbul for this course, I don't even feel the need to mention it! This metropolis, where Asia and Europe come together, hosts a profound history and culture. In this course, you will have the opportunity to directly experience this atmosphere and create wonderful memories.

We, LBG Istanbul Bogazici, are more than ready to help you have the BEST experience in Istanbul. We love to dance, socialize, and party!

We are counting the days to spend a fantastic week with you!

Academic information

Fields of activity:

Economics/Business Administration/Marketing , Industrial Management , Logistics , Multimedia and Communication Design , Production Engineering/Management

Content and topics:

Brand Management Strategy, Brand Advertising, Design, Brand Identity, Marketing, Crisis solving, Business, Brand Identity, Brand Communication

Learning goals and objectives:

This course aims to acquire essential knowledge about basic brand management. This course covers diverse aspects such as brand management, design, advertising, marketing, crisis management, providing multifaceted development. Individuals can learn how to establish a brand and subsequently grow, promote, and elevate its image optimally through this course. After taking this course, which aims to cover topics such as how to establish a brand, how to promote it, what methods to follow in crises, what sales and marketing strategies should be, and how to create the identity of the brand, you will feel much more prepared to establish your brand.

Examination type:

Presentation or Written Exam

ECTS credits issued:

1.0

Information for applicants

Selection criteria:

Motivational Letter, Answers to the Questions

Practical arrangements

All of the following are covered by the event fee:

Lodging:

Dormitories or Hostel

Meals:

3 meals per day, at least one of them hot

Transportation:

Mainly by foot and public transport