Marketing 101: Think, Inspire, Design

General description

Just imagine, you are at the summer course in exotic Istanbul, the most glamorous city in the world, sun is shining, the Bosphorus is smiling with its blue eyes. The most important, you are with the most enthusiastic organizers and impassioned participants.

Now if we get your attention, are you ready to change the world?

There are 10 ways to be the master of marketing.

Think, inspire, explore, design, disrupt, resonate, impact, enable, amplify and mobilise.

Do you want to learn the stories behind these terms? So join us for a fascinating journey to the marketing world. Learn how to make a huge impact to your business with small hints. Discover the inside of big companies and their marketing strategies. And let successful people to tell you how they reach the top.

If you want to be the wolf of the marketing, don't miss this chance.

Be quick to apply!

We are waiting for you!!!

Academic information

Fields of activity:

Economics/Business Administration/Marketing

Content and topics:

Introduction to marketing skills, strategy, research and planning

Learning goals and objectives:

Goal of this course is show the participants how marketing works from different angles and teach them the basics.

Examination type:

Examination will be oral with presentations

ECTS credits issued:

Not known yet

Information for applicants

Selection criteria:

Motivation letter and questions, interest in the topic and Istanbul, equally among genders and cultural diversity

Practical arrangements

All of the following are covered by the event fee:

Lodging:

University dormitories

Meals:

University Canteen for lunchs, Delicious Turkish Cuisine for dinners

Transportation:

Public Transportation, Private Bus, Subway